Six weeks into lockdown measures, some national leaders like to talk about the struggle against Covid-19 as a war. Mostly this is a figure of speech, but in one respect they are right. The pandemic will play havoc with the global job market on a scale unseen since the 1940s as nearly 200 million could end up out of work. According to BBC a total of 81% of the global workforce of 3.3 billion people have had their workplace fully or partly closed. The outbreak is expected to wipe out 6.7% of working hours across the world during the second quarter of 2020.
In the UK the market research sector has taken the biggest hit amid the fastest decline in overall marketing spend since the financial crisis. Market research budgets, which include qualitative and quantitative, brand tracking, and product development research, have been on a downward trajectory before the outbreak of the virus. With emergency measures to prevent the spread of Covid-19 causing a decline in consumer and business spending, companies have reined in marketing spend. Total marketing budgets experienced the strongest quarter-on-quarter fall since the end of 2009, according to MRS report.
A week ago we started our Talent Spotlight feature to help our old and new candidates touched by a coronavirus to get noticed. Please contact us if you are insight or market research professional and would like us to talk about your skills, achievements, portfolio or give our clients’ networks anonymous ‘heads up’ about you being free for freelance or permanent jobs.
In today’s post, let us introduce London’s based Junior Director’s level superstar – Ken.
Ken is a brilliant insight researcher by heart & strategist in mind who loves to get his hands dirty on meaty innovation projects. His ten years’ experience in the industry (diverse mix of agencies, categories, cultures & markets) & fluency in 4 languages (English, Japanese, French & German) make him a gem of a candidate!
His top 5 skills are:
– Remote qualitative consumer & user research
– Brand & comms strategy
– Trends & foresights analysis
– Innovation – ideation & testing
– Lateral thinking & problem solving
Ken is available immediately for permanent and freelance gigs.
Are you interested in speaking with Ken? Ping us, and we will tell you more!
Keep positive 💛